It’s been over a week now since Instagram has changed it’s logo from the Retro brown and cream very recognisable brand to a much more minimalist and contemporary logo with simple lines sitting on a multi-shaded backdrop.

Instagram said,

“The simpler design puts more focus on your photos and videos without changing how you navigate the app.Our updated look reflects how vibrant and diverse your storytelling has become.”

We’ve seen social media go crazy with a mix of responses including one LA based Artist Kickasso who is a custom trainers (“sneakers” in the US) designer,  unveiled a pair of Nike Roshe Runs covered with Instagram’s new gradient which his fans have been taken with.


Photo from Kickasso’s Instagram page

In a world cluttered with fancy branding and in your face logos, it is clear that the intention was to go for the understated contemporary look with simple shapes that does still relate to the Instagram Brand. I personally think it’s quite clever in terms of the psychology of branding. Instead of the picture of a specific Retro looking camera they now literally have simplified it to a square a circle and dot, easily recreated, identifiable and to relate to.

Are we just creatures of habit who don’t like change?  Let us know your views!